Models strode the
catwalk in corsets, pencil skirts and sleek silk dresses in raspberry
pinks, emerald greens and sapphire blues, laced with a metallic edge.
Trench coats, a
Burberry staple which reaches back to the company's foundation, appeared
in a variety of different forms. Classic styles were covered in colored
metallic lace, capes came in both long and short versions and cropped
jackets came with boxy shoulders and slim silhouettes.
The collection was inspired by Norman Parkinson photographs from the 1940s and 50s, Bailey said.
Burberry's chief
creative officer said he looked into the archives for inspiration, where
he found corsets and capes the brand had produced in the early 1900s,
and combined the elements to create his latest collection.
"The collection was a bit more joyful and quite sassy and a bit sexy," Bailey told reporters backstage.
"It's about taking
those kind of authentic signature DNA elements from what Burberry is
about, our heritage and our history. But then making them, of the moment
and kind of giving them a spirit."
Burberry held three
events to celebrate their latest collection, which incorporated live
video streaming and social media across the world to its fans.
"We were kind of
looking at it in three different ways and we did different messaging for
each different audience and community but they all were part of the
same energy," Bailey said.
"Fashion is also about entertainment and people are
intrigued and excited about fashion and I think when you do a show, it's
kind of a perfect opportunity for people to feel your brand and your
image and kind of these ideas, music, lights and beautiful girls."
The star-studded
event was attended by U.S. Vogue Editor Anna Wintour, tennis player Andy
Murray and burlesque performer Dita von Teese.
"The coats are
always one of my favorite things, but I'm really loving all the
accessories right now too," she told Reuters. "When Christopher swings
towards my direction and does retro, I always find myself in the store
buying important pieces to have in my wardrobe."
The designer addressed concerns over Burberry's future
following the company's profit warning last week that had many investors
worried about a slowdown in the luxury market."I'm not going to pretend it's not challenging out there but I think what's important is that we stay very true to our DNA, to our heritage but also excite people,"
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